The number of Latino-owned businesses is expected to grow nearly 42% within six years to 4.3 million, with total revenues of $539 billion, according to a recent HispanTelligence report, "Hispanic-owned Businesses: Growth Projections to 2012." Although the recession has disproportionately hurt Latinos in comparison to white, black, or Asian-Americans, Hispanics continue to start businesses at a faster pace than the overall population, a trend that is expected to accelerate given the continued growth of this ethnic group.
But how to start a business, and more critically, how to grow it to generate more profit, eventually helping the anemic U.S. economy recover?
Enter Deborah Rosado Shaw. You might remember her from the Oprah show. She is the founder of several companies including Dream Big Enterprises and Multi-ethnic Success Ventures, has negotiated with and advised Fortune 500 companies such as Accenture, Wal-Mart, Microsoft, and JP Morgan Chase, is the author of Dream BIG!:A Roadmap for Facing Life's Challenges and Creating the Life You Deserve, and serves on Pepsico's Ethnic Advisory Board.
Former U.S. President Bill Clinton says of Rosado Shaw: "Your success in private industry is a testament to the American free enterprise system." Pardon me, Mr. President. I'll simplify: Rosada Shaw is a testament to the American spirit. A daughter of Puerto Rican migrants, she survived New York's Spanish Harlem and the South Bronx to become a successful and powerful business woman.
But how? By hanging out her shingle and mobilizing these 5 strategies.
- Take Risks.
- Build your Configuration of Power.
- Be guided by your ganas or passion; don't forget to have fun!
- Throw down a rope to those coming up, now that you're in a "corner office."
- Reject "no." It's not an option or an answer you'll accept.
Watch the video here:
Next 6 Minute Career Climb:
My name isn't Barrington Harrington Carrington III (pronounced, the thhhuuuhhhdddd) so I guess that means I can't make it in America, right? WRONG. Deborah Rosado Shaw reveals why claiming your past--immigrant, working class, poor, scholarship kid, whatever--is integral to your success.
TWLC's 6 Minute Career Climb reveals the secrets of HR and highly compensated and successful business leaders to negotiate the best offer, strategies to turn professional obstacles into assets, all to keep you and your career advancing.
Why 6 Minutes? Let’s face it, 5 minutes isn’t enough. And we’re too busy for 10. Bonus: videos allow you to listen–and learn–while you multi-task: make your cafecito, travel, on-line shop, prepare din. Click here to watch previous webisodes chock full of career advice.
Please share: If you had to choose one success strategy from Deborah Rosado Shaw's list, which would you pick according to your work experience and why?
What career topics would you like TWLC’s 6 Minute Career Climb to tackle?